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The psychology of packaging and consumer behavior refers to the various factors that influence a consumer's decision to make a purchase, including their interactions with a product, their expectations of it, and how they choose it. There are several metrics for measuring consumer behavior, such as the frequency of repeat purchases, seasonal trends in sales, and responses to changes in product design.
https://www.flipupdates.com/the-psychology-of-packaging-and-consumer-beh...

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