The club's mandate, Allegre told a Harvard Business School study, is to connect with cultures beyond football and spread the brand in different directions. He pointed towards partnerships with Justin Timberlake and rapper Travis Scott, and to LeBron James wearing the club's shirt before an NBA game.
mandate
The club's mandate, Allegre told a Harvard Business School study, is to connect with cultures beyond football and spread the brand in different directions. He pointed towards partnerships with Justin Timberlake and rapper Travis Scott, and to LeBron James wearing the club's shirt before an NBA game.
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